Marketing Strategy

Delivering top-class marketing and customer strategy
RBC Group supports organisations in understanding their customers, maximising market opportunities and creating a strong marketing and customer strategy which responds effectively to the overall business direction and priorities.
This is becoming more difficult as the recession, global competition and technology change the way customers behave. Marketing directors are under even greater pressure to ensure they can provide world-class, compelling marketing and customer strategies.

We have extensive expertise in the media, retail and public sectors. We work to maximise shareholder value by:
•    enhancing current marketing strategies and processes to improve customer profitability
•    conducting research to understand who customers are and what experiences are important to them
•    enhancing current marketing strategies and processes to create further value for customers
•    developing clear and pragmatic solutions to marketing challenges,  including creative propositions, ‘real-world’ customer segmentation models and channel strategies.

We have expertise in turning that idea into a successful business venture. Our market planning services help small business founders determine the best messaging for their companies through market and competitive analysis.

We then take the information gained in our analyses and create an effective marketing mix encompassing all of the elements of product or service definition. Finally, we help our clients develop a launch plan to give their product or service a good chance at success. When necessary, we help to develop marketing or business development partnerships.

RBC provides expertise in a variety of communication formats. RBC composes professional press releases for the media as well as business proposals of all types for both clients and partners. Furthermore, with our understanding of how important company name recognition is to the initial success of small businesses, we help companies     create and establish their image through proven branding techniques.

The Reinova Biz Consultant offers four types of marketing services to help small and emerging businesses at various stages of their business development. These tailored services solve the problem of finding marketing talent while minimizing costs.

•    Management consulting: business strategy, organizational development, profit modeling, sustainable competitive advantage identification;
•    Market planning: market analysis, value proposition creation, partnership identification, marketing mix development, launch strategies, messaging;
•    Communication services: press release development, proposal writing, image creation, marketing/sales collateral construction;
•    Technology: website development, Web hosting, email enablement.

To find out how to maximise the value from your marketing strategy, please contact us now.

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